Tourists helping Bath’s economy to a great extent
The city collects £43.7 million in revenue and drifts 500 plus new job opportunities from tourism sector.
Nourished by natural hot springs, Bath offers a unique experience with stunning architecture, great shopping and iconic attractions to the tourists across the globe, who in return, helping to create job opportunities in the city.
According to the Bath Tourism Plus (BTP) the tourists have not only secured a £43.7 million cash injection into the city’s economy during last two months but also have helped get local people into work.
Supported by the Government’s Regional Growth Fund (RGF) and Visit England’s Growing Tourism Locally programme marketing campaigns during those months generated £43.7 million in consumer spending, which led to the creation of 527 jobs in the city’s bars, restaurants, hotels, shops and attractions.
BTP Chief, Nick Brooks-Sykes, said the Great Bath Feast as well as the Christmas Market and other seasonal promotions were, perhaps, the key reasons. “It’s a team work result,”Nick said adding that by working together, they have delivered a series of high profile marketing campaigns to encourage visitors to Bath and the surrounding area.
These results show that the RGF has delivered significant impact and exceptional returns. And the BTP has continued to lead the field amongst destinations in creating highly successful campaigns, which are driving additional visitor spending into the city’s economy.
Leader of Bath and North East Somerset Council, Councillor Paul Crossley, said the figures were proof that Bath’s high-profile campaigns benefited the whole city.
Bath is a city in the ceremonial county of Somerset in South West England. It has a variety of theaters, museums, and other cultural and sporting venues, which have helped to make it a major centre for tourism, with over one million staying visitors and 3.8 million day visitors to the city each year.
Next year BTP’s marketing strategy is to improve growth targets and aims to add an additional £43 million into the visitor economy.